5AM

05 / Work

Campaigns

One platform — the hour before the country wakes up — told three ways.

C—01 · BRAND

Born
at 5 AM

The world's best athletes are made before the country wakes up. Film, OOH and the run-club program in 26 stores.

Film · OOH · 202405
C—02 · PRODUCT

Built
for 45°

If it survives an Indian May, it will survive anything. The SuryaDry™ launch window, told through the summer's worst weeks.

SuryaDry™ launch · 202545
C—03 · RETAIL

Podium
Season

The flag you wear before you raise one. The Olympic-window retail program across 26 own stores.

Olympic window · 202601

Campaign names, films and results are part of the fictional brand world.

SAPTASHVA athletes worldwide
Tokyo · Nairobi · Berlin · Paris · Mumbai · Pune — worn in 14 countries SS26 campaign — "Every 5 AM on Earth"